Wonder Woman 1984: Executive Summary
My marketing plan and strategy for the release of Wonder Woman 1984 will be well thought out and precise due to the times of COVID-19. Cases are still very high, which means many are still quarantining at home and going to the movies is the last thing on everyone’s mind. That is why I have decided to set some social media SMART goals that will get people’s minds off of what is occurring and look forward to this great movie.
SMART Goals for campaign will consist of:
Specific: For my pre-event campaign, the goal is to increase click-through rates pre-sales of tickets, by having a lot of engagement with my target audience so that they will spread word about the new movie. For the during event campaign, the goal is to release trailer ads on all social media platforms and on television. For my post-event campaign, my goal is to release the movie on DVD and digital platforms and push for more subscribers on HBO Max
Measurable: For my pre-event campaign, the goal is to measure my pre-sold tickets and the reach on social media from the use of hashtags and ads. For the during event campaign, the goal is to measure the number of new subscribers on HBO Max and opening day ticket sales. For my post-event campaign, the goal is to continue measuring ticket sales, reach on social media platforms, and the number of new subscribers on HBO Max.
Attainable: I do feel my pre-event campaign goals are attainable because everyone is on social media now more than ever and so I feel the target audience will at least know about the movie. I do feel the during event campaign goals are attainable because some people will still go out to watch the movie while others will do it safely in the comfort of their own homes. I also do feel my post-event campaign goals are attainable because some people will actually wait to purchase on DVD, and many will subscribe to HBO Max
Realistic and Timely: My SMART goals that I have set are realistic and will meet their deadlines.
The social media platforms that I plan on using are Instagram, Snapchat, TikTok, and YouTube. According to Sprout Social, Instagram’s target audience is 18–24-year old’s which make up 75% of the platform. I will use Instagram because of the number of popular hashtags I can incorporate into my posts, and the use Instagram Story and advertisements. According to Sprout Social, Snapchat’s target audience is also 18–24-year old’s that make 73% of the platform. I will use Snapchat because of its interactivity with its followers with the use of ads after almost every Snapchat story and the use of Wonder Woman filters people can use for their photos and videos. According to Business of Apps, TikTok users aged 16–24 make up 60% percent of the platform. TikTok has become the new place to find all the viral videos and so the use of a wonder woman challenge or popular influencers of the platform talking about the move will most definitely get some reach. Lastly, I chose YouTube which has 90% of 18–24-year old’s on their platform. I will use YouTube for the release of trailers, interviews, and behind the scene clips from the movie.
The voice I would like for my social media campaigns is to be very empowering due to the movie being about a woman superhero. The hashtags I would like to incorporate in my social media campaign include: #WW84, #woman, #superheromovie #film #wonderwoman, and #wonderwoman1984. The partnerships and influencers that I would like help with the campaigns include some of cast of the movie like Gal Gadot, Pedro Pascal, Connie Nielsen, and Robin Wright. I will also choose influencers from each platform I plan to use for my campaigns like popular Youtuber Liza Koshy who currently has 17.8 million subscribers and Charli D’Amelio who recently became the first TikTok creator to reach 100 million followers. I feel with even those two names the movie can meet the SMART goals set.
