The World’s Favorite Mom: Building A Loyal Community Through Food
Tabitha Brown is an actress and a social media influencer who prides herself on connecting with her followers through food and fellowship with her family. Brown began a vegan diet in 2017 and after recording her reaction to Whole Foods’ vegan BLT sandwich went viral, it’s been history ever since.
Delicious Vegan recipes
The first way Tabitha has built a loyal community is by sharing unique vegan recipes, that can make a non-vegan foodie want to try. Things like vegan pot roast using jackfruit to fried fish using hearts of palm, have been just some of the recipes Tabitha has curated. “Food is family. Food is celebration. Food is center of most things, I always love to tell stories through food, sometimes cry through food”, emphasized Tabitha. Brown has used her platform to show that vegan food does not have to be boring.
Positive Affirmations
The second way Tabitha has built a loyal community is by providing wisdom and positive insight to her followers to uplift them. She reflects with them her past struggles in life and reminds them that they are not alone. She also informs them despite their struggles and negativity that may surround to never be negative others. A famous saying of hers is: “Have a good day, and even if you can’t, don’t go messing up nobody else’s.”
Glimpse of Family Life
The third way Tabitha has built a loyal community is by giving a glimpse into her family dynamic and show how much they care and support one another. Whether its Fridays with Tab and Chance [her husband] where they discuss different relationship topics while eating vegan food or having her daughter Choyce try the food she makes. Brown always represents her values in each of videos, and family is very apparent to be one of them.
The Result of her having a Loyal Community
Through the help of her loyal community, Tabitha Brown has been gifted many opportunities that showcase her many interests such as:
· Donna’s recipe — Tabitha’s all-natural vegan friendly hair products named the name she calls her hair.
· Tab Time — Tabitha’s kid’s show teaching kids to tap into their imagination and through storytelling.
· Feeding the Soul (Because It’s My Business) — Tabitha’s first book that shares wisdom she gained through her journey of life.
· Sunshine All Purpose Seasoning — Spice brand McCormick partnered with Tabitha to create a salt-free spice blend that includes garlic powder, ginger, thyme, turmeric, allspice, and small amounts of mango and pineapple powders.
· Tabitha Brown Merchandise- Tabitha even has her own merchandise of t-shirts and hoodies that each have her favorite quotes she says in her videos.
Reference:
Becker, C. (2021, June 30). Tabitha shares her favorite recipes and life advice with her followers. Journal. Retrieved February 21, 2022, from https://www.myjournal.com/lifestyle/tabitha-brown-uses-tiktok-and-food-to-build-a-community
Bowie, R. (2020, May 31). Black Wellness Matters: How Vegan Tiktok Star Tabitha Brown is healing her community. VegNews.com. Retrieved February 21, 2022, from https://vegnews.com/2020/5/black-wellness-matters-how-vegan-tiktok-star-tabitha-brown-is-healing-her-community
