I had taken a Mass Communication Theory class in undergrad, but this graduate class truly taught me exactly what mass communication theory really means. I feel my first takeaway from this course was learning about all the different theories and how they apply to our lives on an everyday basis…


One theory that I learned more about and grew an interest for during this class was cultivation theory. This theory was created by Hungarian journalist George Gerbner in the 1960’s. The cultivation theory ultimately shows how the media cultivates the minds of people. Gerbner performed a study on how violence…


After browsing on Google Scholar, I found a mass media research journal and an article that best fits my future career. The journal is titled Mediamaking: Mass Media in a Popular Culture second edition. The journal was curated by four authors, and three of them classified as being born in…


Everyone from every region, gets their news in some form or fashion. It also differs between regions by the way they structure it and deliver it to their audience. I went on the popular streaming platform known as YouTube, to find a segment from the BBC (British Broadcast Corporation) Nightly…


Marshall McLuhan

Canadian media scholar Marshall McLuhan became identified with the alternative paradigms in the early 1960’s. His most memorable phrase was “the medium is the message” and also “the global village”. The central idea of McLuhan was that the social structure curated in historical eras could possibly be the result of…


Researchers Werner J. Severin and James W. Tankard Jr. stated that the agenda setting theory pertaining to the media is the media’s capability, through repeated news coverage, of raising the importance of an issue in the public’s mind. For example, the news has been closely following the British royal couple…


Nowadays, there are so many regions to receive your news from, whether it being television newscasts, news sites, or even social media. You can also just receive your news from face-to-face contact as well. Whichever it may be, it is still interesting to see how others around you receive their…


I always loved watching the advertisements that showed students eager to get all of their school supplies for the upcoming school term. The reason I believed I loved them so much was because I was one of those students. I loved color coordinating my binders with my folders and…


Even though the two-step flow of information theory was created in the 1940s, it still applies today to modern media such as social media. Back then, it was radio, television, and newspapers that were the main source of media and now it is mostly our cellular phones. In the past…


Photo Creds: Google

The Magic Bullet/Hypodermic Theory originated in the era of the 1930s. This theory contains two metaphors in its title which are the bullet image which is like a message hitting a target of a substantial effect and how media injects messages into audiences that cause them to adopt a new…

Denetra Lee

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